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The big news from ESPN last month was the announcement that the network would begin televising live "SportsCenters" from 6 a.m. to 3 p.m., beginning in August. Ending the long practice of re-airing the previous night's "SportsCenters" during those hours has many potential advantages, but the one that most intrigues me is the prospect of saying goodbye to the "SportsCenter Special" as we have known it.
With certain exemplary exceptions, such as the day-long special devoted to the release of the Mitchell Commission report last December, the "SportsCenter" Special has been an unwieldy, artificially bloated, overused mechanism for handling major and not-so-major breaking news. When criticized as such by me or others, the bottom-line defense has been that a live-if-overblown Special is better than re-airs. With that rationale removed, ESPN will lose its best excuse for asking its on-air talent to fill five gallons of airtime with a half-pint of breaking news. The liabilities of that practice were evident most recently in the "SportCenter Special" of May 13, the day NFL commissioner Roger Goodell met with Matt Walsh, the former New England Patriots videographer who at long last was to tell what he knew about the Pats' rule-breaking practice of spying on other teams. The Spygate special, which began at 11 a.m., was handled by the "NFL Live" desk, anchored by Trey Wingo and flanked by NFL analysts Mark Schlereth and Cris Carter, both former players. Wingo's quick-witted grasp of fast-breaking news served ESPN well during previous specials, but on this occasion, the news broke slowly. When the Goodell/Walsh meeting lasted two hours longer than expected, delaying Goodell's planned news conference, there was a dangerous amount of air time to fill, live and unscripted. Inevitably, talk among Wingo, Carter and Schlereth focused on the handiest new Spygate topic, the eight tapes from 2000-02 that Walsh had turned over to the NFL, and which the NFL had released to the media that morning while Goodell was still in his meeting. The question immediately put up for grabs was: What benefit might the Patriots have derived from these tapes? As Wingo later told me, "We all, not only Mark and Cris but myself included, had a real visceral reaction to seeing those tapes for the first time, and their opinions were driven by their emotions. Before seeing the tapes, they weren't sure what benefit they might have, but when they saw the way it matched up -- with down and distance on the scoreboard, the coaches' signals and the formation all matched up -- they both were thinking, 'Holy Cow!'"
e 15 hours of planned live high definition coverage on ESPN and ESPN2 over three days (Thurs.-Sat.) will be supplemented by Draft-related content on multiple ESPN platforms, including ESPN Radio, ESPNEWS, ESPN.com, ESPN Mobile, ESPNU, ESPN The Magazine, ESPN International and more.
Thursday, April 22 (Round 1) and Friday, April 23 (Rounds 2-3), Berman and Kiper, working their 30th and 27th NFL Drafts for ESPN, respectively, will team with analysts Gruden, Tom Jackson and Steve Young on the main set from Radio City, while senior NFL analyst Chris Mortensen and NFL Insider Adam Schefter will report from an additional set location in the hall. Monday Night Football reporter Suzy Kolber will conduct interviews with Draft prospects at Radio City when they arrive, in the green room and after they are selected.
Draft coverage on both Thursday and Friday will begin at 3 p.m. with SportsCenter Special: On the Clock hosted by Monday Night Football’s Mike Tirico from the ESPN studios in Bristol, Conn., with analysts Cris Carter, Trent Dilfer, Kirk Herbstreit (Thursday only), Ron Jaworski, Keyshawn Johnson and ESPN Scouts Inc. director of college scouting Todd McShay.
Opening round coverage of the NFL Draft telecast will begin Thursday, April 22 at 7:30 p.m. on ESPN from Radio City Music Hall. Day 2 (Rounds 2-3) will begin Friday, April 23 at 6 p.m. on ESPN and will continue on ESPN2 until the conclusion of Round 3.
Day 3 coverage will begin Saturday, April 24 at 9 a.m. on ESPN with a one-hour SportsCenter Special: On the Clock followed by all seven hours (10 a.m. – 5 p.m.) of Rounds 4-7 with NFL Live’s Trey Wingo hosting from Radio City with Gruden, Kiper, Jaworski, Mortensen and Schefter. Kolber will co-host from Bristol with Tedy Bruschi, Trent Dilfer, Herm Edwards and McShay.
Sunday’s coverage will include a two-hour SportsCenter Draft Wrap Up Special at 1 p.m. on ESPN with Kolber and analysts Edwards, Kiper and McShay.
For 2010:
New primetime format for first Rounds 1-3: Round 1 – Thurs., April 22 (7:30 p.m., ESPN), Rounds 2-3 – Fri., April 23 (6 p.m., ESPN/switches to ESPN2);
Videoconferencing in high definition with all 32 teams using Glowpoint telepresence technology;
A 65-inch interactive touchscreen depth chart (McShay will utilize from Bristol);
Live shots with some 25 NFL Draft prospects, capturing their reactions when they are being picked;
Sport Science host John Brenkus will offer unique athlete analysis on player acceleration, VO2 Max, word association, speed and agility, etc., based on tests conducted on 2010 NFL Draft prospects.
ESPN will dispatch reporters on Days 1 and 2 to team sites across the country for all the latest updates and reactions, including: Colleen Dominguez (San Francisco 49ers), Pedro Gomez (New Orleans Saints), Rachel Nichols (St. Louis Rams), Wendi Nix (Pittsburgh Steelers), Sal Paolantonio (Philadelphia Eagles), Michael Smith (Cleveland Browns), Shelley Smith (Seattle Seahawks) and Ed Werder (Washington Redskins).
ESPN Radio
Football Tonight host Freddie Coleman will anchor ESPN Radio’s 2010 NFL Draft coverage Thursday and Friday, April 22-23, from Radio City Music Hall with ESPN.com senior NFL writer John Clayton and former Washington Redskins General Manager Vinny Cerrato. ESPN Radio’s coverage will start Thursday at 7 p.m. (Round 1) and Friday at 6 p.m. (Rounds 2-3). ESPN Radio will also present news and updates Saturday from Rounds 4-7. ESPNEWS
ESPNEWS will provide complete prime-time coverage of the NFL Draft beginning with Round 1 at 7:30 p.m. on Thursday, April 22, with anchors Mike Hill and Dari Nowkhah, analysts Eric Allen and Qadry Ismail and reporter Joe Schad in ESPN’s Bristol studio. The coverage will continue at 6 p.m. Friday, April 23, with Rounds 2 and 3, anchored by Hill and Ryan Burr with Allen, Ismail and Schad.
Both nights, the ESPNEWS crew will provide analysis of picks, live interviews with players who are chosen, reports from Radio City Music Hall and special graphics to allow fans to follow the action team-by-team. In addition, viewers will be invited to share their thoughts through polls and comments on ESPN.com's SportsNation page and via Twitter. On Saturday, April 24, ESPNEWS' Draft-related coverage will include more special Draft-tracking graphics, as well as updates, interviews and analysis throughout the day.
ESPN NFL Draft TV schedule (Apr. 22-25):
Date Time (ET) Show Network Thurs., April 22 3-4 p.m. SportsCenter Special: On the Clock ESPN 4-4:30 p.m. NFL Live ESPN 4:30-7:30 p.m. SportsCenter Special: On the Clock ESPN 7:30-11 p.m. NFL Draft (Round 1) ESPN
Fri., April 23 3-4 p.m. SportsCenter Special: On the Clock ESPN 4-4:30 p.m. NFL Live ESPN 4:30-6 p.m. SportsCenter Special: On the Clock ESPN 6-10:30 p.m. NFL Draft (Rounds 2-3) ESPN/switches to ESPN2
Sat., April 24 9-10 a.m. SportsCenter Special: On the Clock ESPN 10 a.m.-5 p.m. NFL Draft (Rounds 4-7) ESPN
Sun., April 25 1-3 p.m. SportsCenter Draft Wrap-Up Special ESPN
ESPN’s 2010 NFL Draft Lineup:
ESPN – Thursday and Friday nights: Radio City Music Hall in New York City –
* Set #1: Chris Berman, Jon Gruden, Tom Jackson, Mel Kiper Jr., and Steve Young * Stage set: Chris Mortensen and Adam Schefter * Reporter: Suzy Kolber
Bristol, Conn. –
* SportsCenter Special: On the Clock (3 p.m.): Mike Tirico, Cris Carter, Trent Dilfer, Kirk Herbstreit (Thurs. only), Ron Jaworski, Keyshawn Johnson and Todd McShay
ESPN Radio:
* Freddie Coleman will anchor the networks 2010 NFL Draft coverage from Radio City Music Hall, joined by ESPN.com senior NFL writer John Clayton and former Washington Redskins GM Vinny Cerrato.
ESPNEWS:
Anchors Mike Hill, Dari Nowkhah and Ryan Burr will be joined by analysts Eric Allen, Qadry Ismail and college football reporter Joe Schad to provide analysis and discussion from ESPN’s Bristol studio Thursday and Friday nights during the 2010 NFL Draft.
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