the only way we can turn this company around is to make a product sufficiently addictive as to undermine career aspirations and family life

From CNN.com story on the Wii:

Nintendo's turnaround began five years ago, when the company's top strategists, including CEO Satoru Iwata and legendary game designer Shigeru Miyamoto, zeroed in on two troubling trends: As young consumers started careers and families, they gradually cut back on game time. And as consoles became more powerful, making games for them got more expensive.